This is an interesting article.
Facebook is slowly but surely adjusting its algorithm to require brands to pay for exposure to their own fans.
Recently, a blog post from Weber Shandwickmentioned that a Facebook vice president had announced that the free ride for brands is over. Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks Facebook page, owner Mark Cuban tweeted that he was looking for another alternative for the popular giant.
I’ve been hearing the rumblings of smaller brands talking about leaving the platform for a while now. Many don’t have the budget to invest in promoted posts and Facebook ads, nor do they want to take a chance on investing in something that many claim doesn’t show a measurable return.
What’s a small brand to do? If you have been thinking that Facebook is not worth your time and money, here are three ways to boost your brand without it.
Do some research on other social media channels such as Twitter, YouTube, Pinterest, or Google Plus. Experiment and see where you get some traction. Most of all, take some time to school yourself on engagement strategies. Even though Facebook claims to have a billion users, getting the attention of the fans you need to reach is a difficult task, and now, possibly an expensive one.
Brands have alternatives. You can be successful at creating loyal brand advocates without Facebook. Maybe it’s time to consider the alternatives. Do you need Facebook to survive?
If this article interest you,please feel free to leave a comment below….blogging done by My Daily Services
Tired of using Facebook? Here are 3 other ways to promote your brand: entm.ag/VEnV7K
— Jason Fell (@jwfell) November 8, 2012
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